Diyona commits 5% of all proceeds to charities supporting women and children in impoverished communities across South Asia and Africa — communities that have long been exploited and harmed by the natural diamond trade. These funds work to rebuild lives, create opportunities, and restore dignity where the industry once took it away.
A Pledge To Create a Better Tommorow
At Diyona, we believe that beauty should never be built on suffering. For decades, the natural diamond trade has left a devastating mark on communities in South Asia and Africa. Entire villages have been uprooted to make way for industrial mines. Rivers and farmland, once the lifeline for local families, have been polluted or destroyed. Children in these regions have been forced to leave school to work in unsafe conditions, and women have faced both economic exclusion and exploitation within the industry.
One example can be seen in Sierra Leone and parts of Angola, where communities near diamond mines have endured generations of poverty despite the wealth extracted from their land. Profits rarely returned to the people. Instead, local infrastructure crumbled while mining companies flourished abroad. In India’s Gujarat region, historically tied to the diamond cutting trade, underpaid labor in unsafe workshops became a common reality, especially for women who lacked alternative employment opportunities.
We commit 5% of all Diyona proceeds to reversing this harm. Our partnered charities run programs that send girls back to school in rural Africa, provide micro loans for women in South Asia to start their own businesses, and deliver clean water to villages whose rivers were poisoned by mining runoff. These funds also help create skill building programs so young people can enter safe, sustainable careers instead of being trapped in hazardous labor.
When you choose Diyona, you are taking part in rewriting this story. Every piece you purchase helps replace exploitation with opportunity, degradation with renewal, and despair with dignity. It is a way of ensuring that communities once crushed under the gears of the natural diamond trade can finally stand on their own and thrive.
